Greftech Consulting Inc. was founded by Joe Grefenstette in the fall of 2023 with a straightforward premise: companies deserve senior-level technology guidance without the overhead of a full-time executive. Too many businesses are making critical technology decisions without experienced leadership at the table and paying for it later in rework, wasted spend, and missed opportunities.

The Background

Joe has worked on the Salesforce platform in various capacities since 2007, progressing through roles in configuration, development, solution architecture, and technical architecture. Most recently, he served as an Enterprise Architect at Salesforce for over four years, working directly with some of the platform’s largest and most complex customers.

That experience spans both sides of the table. Deep implementation work on the delivery side, and pre-sales architecture on the strategy side. It’s a combination that gives Joe a practical understanding of what’s possible on major technology platforms, paired with the judgment to know what’s actually advisable in the real world. Not every technically possible solution is the right one, and knowing the difference is what separates good architecture from expensive experiments.

Beyond Salesforce

While Salesforce remains a core area of expertise, Greftech Consulting has grown well beyond a single platform. Joe now works across the broader technology landscape. Helping businesses evaluate and integrate platforms like Google and Microsoft and a wide range of other SaaS tools that power modern operations. His work increasingly focuses on the intersection of business operations and emerging technology, including AI strategy, systems integration, and building the connective tissue between the tools companies already use.

This evolution into fractional CTO services is a natural extension of the work Joe has been doing since founding Greftech: helping companies think strategically about technology, make smart investments, and build systems that actually work together. Whether it’s guiding a construction company through a platform migration, designing an AI-powered workflow for a growing business, or simply helping a leadership team understand what their technology should be doing for them, the goal is always the same. Provide practical, experienced guidance that moves the needle.

The Approach

•       Vendor-Agnostic: Recommendations are based on what’s right for your business, not what earns a referral fee.

•       Implementation-Informed: Strategy grounded in years of hands-on delivery, not theoretical frameworks.

•       Business-First: Technology serves the business. Every recommendation starts with your goals, not the latest shiny tool.

•       Embedded Partnership: This isn’t a report that gets dropped off and forgotten. We stay engaged to ensure strategy translates into results.